ALL FRY'ED UP FOR THE FUTURE!
I sat down for a coffee with the new president of Lacrosse
Victoria - Tim Fry.
On my walk to the coffee shop I had thoughts dodging their way
around my head of the current state of LV. Like many involved in
the sport - I was of the belief that Lacrosse in Victoria isn't
doing too well. There's a lack of money and professionalism, and
most disconcerting of all - junior player numbers are down.
As I sat down at the table and ordered my latte - I quickly
realized that I was wrong.
After only a few minutes of soaking in the new presidents words,
I realized these aren't dreary times at all for LV - they are to
use Tim's words, "very exciting times".
With the help of Ian Clarke, the LV board
will put together a 'strategic plan' - that will become like a
Bible for LV.
Tim and the board's prime focus will be growth of the sport, and
they will base all of their strategic planning and ideas around
What sold me personally on Tim and the board is that they plan
to hold themselves accountable for all of their ideas and actions -
by measuring their success. So rather than repeating the same
action over and over and hoping for a different result - they will
measure results, and adapt accordingly.
Like a good business owner - Tim has realized that he and his
board must work ON their business (in this case - Lacrosse), rather
than IN it.
Tim hopes that through the combined effort of himself, his
board, and the lacrosse community we can have 5000 members in ten
I asked Tim very simply - 'what if you fail?'
Tim conceded that he will face failures - "of course", but he
quickly retorted that, "the sport is bigger than any individual. We
have a great product in Lacrosse, what we haven't done great is the
advertising … that is where we (the board and I) plan to make a
As I drained my latte and reflected Tim's words, I was left with
a positive and re-assured state of mind. The future of the sport
that I love so much couldn't be in safer hands.
For those that have met Tim - they'll know what a warm, and
genuine character he is. He's played the game for over 20 years,
and represented Victoria and Australia. I wish Tim and the board
the best, and look forward to a bright future for our sport.